My job was to interpret the company's brand guidelines, primarily used for small digital or print pieces and apply them to a heavily branded, eye-catching space. When designing for an environment, it felt most important to highlight the branding and palette wherever possible, while also leave breathing room for visual breaks in the color density from every vantage point in the booth. This project required the ability to read and design for large-scale schematics, account for color changes on LED walls, and create 3D renderings for initial design approvals.