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INFOGRAPHIC & BRANDING
SYAPSE COHORTS
Artboard 1.jpg

I was given this infographic to re-design with a

couple of things to keep in mind:

  • I would be illustrating a breakdown of the steps carried out by a new data analysis product.

  • This product would have 2 tier options and I would  have to clearly convey the difference  between the 2 tiers.

  • This infographic would serve as a jumping-off point for the product’s overall branding.

ORIGINAL INFOGRAPHIC
REDESIGNED INFOGRAPHIC

  • After gaining a better understanding of the program’s process, I separated them into clearly defined steps, using alliteration for the titles. 

  • I built the infographic using accents and elements that could carry through to the product’s overall  branding. Since it’s a medical information analysis software, I used DNA as a jumping off point.

         DNA markers > DNA-esque strands > Binary code

  • Assigned individual, but aligning palettes to the   2 tiers to differentiate them.

Artboard 3.jpg
Syapse Cohorts Enriched.png
PRODUCT ONE-SHEETER
ESSENTIALS
PRODUCT ONE-SHEETER
ENRICHED
Group 3.png
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